A measure of success.

Jun 06, 2002 (Marketing Magazine (NZ)

ABIX via COMTEX) -- E-metrics is a method of measuring the success of Internet marketing on web sites. Jim Sterne, a California-based author and consultant, says e-metrics is a measure of how effectively this marketing is being performed. Web site performance measurement should take into account factors such as downloading speeds of pages, response time to queries and transaction times for the site. Even if a web site owner has no electronic commerce operations, results for its online marketing success is important. E-metrics can assist in the conversion of new customer contacts into sales by ensuring web sites are re-designed to facilitate better customer contact, as demonstrated by the experience of a US retailer, Kinko.

Publication Date: June 2002

KINKO'S SERVICE CORPORATION

By Patrick Smith

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  INDUSTRY KEYWORD: Communication Services                   Business Services  SUBJECT CODE:     INTERNET MARKETING                    MARKETING RESEARCH                    WEB SITES                    CONSUMER SATISFACTION 

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